Work

Personal Items Management App

Roomify is a mobile application that helps users organize, manage, and retrieve household and personal items. It bridges the gap between static storage systems and the flexible, real-time needs of modern living.

Project name

Roomify

Project type

Mobile UX/UI Design

My role

UX/UI Designer

Product Designer

Solo Designer

Duration

Feb – July 2025

Software

Figma, Adobe Illustrator, Protopie

Project Shift & Challenge

The biggest challenge of this project was redefining the core value halfway through. Originally a home organization tool, Roomify evolved into a user-centered system that supports both home and on-the-go scenarios.

I reframed the question from "How to organize a space?" to "How can I help users manage their items wherever they are?"

This shift required a full redesign of the architecture, clearer feature grouping, and adapting to real-life needs like mobility, shared spaces, and busy routines.

Results

Roomify centers around people, not just spaces. It enables users to manage, retrieve, and visualize their items across different life scenarios — at home, on the go, or in temporary setups.

Final features include:
• Room and item organization with visual cards
• Photo-based item adding with AI name suggestion
• “My Bag” for temporary carry-outs
• Quick Room for short-term storage scenarios
• List feature for daily or travel planning with reminders
• Family Sharing and Multi-User Support for shared management

The design prioritizes clarity, ease of use, and emotional connection, making the experience both functional and human-friendly.

Target Audience

Busy professionals
Young families
People who move frequently or live in small spaces

Busy professionals
Young families
People who move frequently or live in small
spaces

Persona

Process

Research & Analysis: I applied a combination of qualitative and strategic research methods to uncover user needs and contextual behaviors. I began with competitor analysis and user reviews, then framed core design questions using the HMW method. To better understand real-life motivations and pain points, I adopted the JTBD framework and conducted both user interviews and surveys. I also created a User Journey Map that highlighted emotional and functional friction points during home and on-the-go organization. These insights played a key role in reshaping the product direction.

Information Architecture: Based on my research findings, I restructured the app’s navigation and content architecture to reflect a shift from space-based storage to user-centered item management. I prioritized core features and redefined the grouping logic to match real-life user behaviors and scenarios.

User Flows: Building on the updated information architecture, I designed user flows to visualize how users interact with the system in common scenarios. The flows highlight how the new item-centered logic enables smoother task completion, reduces cognitive load, and aligns with real-world behaviors.

Wireframing & Prototyping: I designed low-fidelity wireframes to visualize the new user flow and navigation. Through iterative feedback sessions, I refined the structure and interactions. I then built a high-fidelity interactive prototype to test the experience and transitions between key features.

Usability Testing: I conducted usability tests with a small group of target users to evaluate the effectiveness of the new structure and flow. The feedback led me to make several design adjustments, including improved icon clarity, better feature grouping, and streamlined navigation.

Visual Design & Style Guide: I developed a consistent visual system, including color palette, typography, and iconography, to reflect the tone of voice and personality of the product. I also created a style guide to maintain consistency across the current and future versions of the app.